OKCupid analyzes its user base, discovers success comes from pretty much just behaving normally. →
Of course, “success” is a relative term when talking about OKCupid users.
How Outlet Malls Have Convinced Shoppers into Thinking They're Getting a Sweet Deal →
Ignore all the politically charged banner ads, this is actually a pretty interesting article on the phenomenon of outlet malls. I think I might actually buy the book now.
