The Gong Show: Design at the Board Level →
Whether you’re a VC, independent board member, or member of senior management, one subject that’s particularly tricky to discuss at the Board level is interface design.
Some board members will say, “I don’t like X about the site’s design, and we should change it to Y.”
….
The danger of designing from the Board room is that you end up with a product that’s optimized for the Board members instead of your target audience. This is especially dangerous for products that are designed for mass-consumer appeal. Board feedback represents a tiny fraction of the population, and is fraught with sample bias in terms of socio-economic status.
From thegongshow via mikehudack
The second most memorable business card I came back from EG with. (Sorry Jeff, there was another I got that had a roll of dental floss built into it.)
